Fashion & beauty
BYBI is a skincare brand that formulates clean and ethical products, designed to optimise your skin’s health. They discovered us after seeing one of our Facebook advertising campaigns. As a start-up, it was clear that they needed a large bank of content to roll out as part of a number of campaigns. They required product advertisements, explainer videos that detailed what their brand was about and what they stood for. Further to that BYBI wanted a promotional video they could use across a number of channels to promote their business to their target audience.
In addition to the time spent with the team at BYBI detailing our pre-production requirements, we spent three days producing a bank of still images and video content with the products and teams. The team at BYBI gave us a lot of creative freedom as they were looking to develop and reinvigorate their brand, to make it come to life on video.
The first day of shooting was spent in the studio where we took a number of promotional images and also shot a number of videos with key members of their team. The second day was spent in a luxury location shooting with models who applied the make-up products. We also had a third day of shooting where we visited BYBI offices, which led to a number of explainer videos. In addition to that, we also shot several short stylized social snippets which we combined in post-production with motion graphics to bring the brand and products to life. In total, we put together over thirty videos that are now being used as part of their organic social media strategy, paid advertising campaigns, and customer experience on their website and branded platforms.